The ABC is one of Australia’s most recognised and trusted brands. As part of project ‘OneABC’, MONO was tasked with developing a visual design direction and design language system which would be used as a foundation for all digital services and platforms in the future. Working closely with the OneABC service design team over a period of twelve months we originated a new visual direction utilising newly created brand assets including new service logos and a new corporate typeface to assist in roll-out of key design components across web, mobile and applications.
The Australian Broadcasting Corporation
One ABC Visual Design Language Development
Creative Direction / Design