Featured Project2

ABC

Creating a Design Language System for an iconic Australian Brand.

Background

The ABC is one of Australia’s most recognised and trusted brands. As part of project ‘OneABC’,  MONO was tasked with developing a visual design direction and design language system which would be used as a foundation for all digital services and platforms in the future. Working closely with the OneABC service design team over a period of twelve months we originated a new visual direction utilising newly created brand assets including new service logos and a new corporate typeface to assist in roll-out of key design components across web, mobile and applications.

Partner

The Australian Broadcasting Corporation

Project

One ABC Visual Design Language Development

Expertise

Creative Direction / Design

1 — One ABC

2 — Branding

3 — Desktop

4 — Mobile Web & App

5 — iWatch Concept

A One Centre Group Company
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